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The Challenge
The Challenge
We had a “golden egg” creative that performed exceptionally well across all our campaigns and social platforms.
However, after a few months, we began to see signs of fatigue.
Despite multiple attempts - tweaking the hooks and making small adjustments to the video - the performance continued to decline without meaningful improvement.
The Approach
The Approach
We decided to replicate the original video and change only one variable - the actor.
We produced five new versions using AI avatars and three additional versions with real actors.
The script, editing structure, music, and on-screen elements all remained exactly the same to ensure a fair comparison.
The Original Video
The Original Video
With Avatars
With Avatars
With New Actors
With New Actors
The Result
The Result
We ended up with two new winning creatives - one featuring an AI avatar and one with a new actor.
Both began generating cross-platform leads immediately and drove sales with clear, direct attribution.
The version with the real actor has remained one of our top-performing ads to this day, consistently delivering strong CPMs.
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